Glasses direct glasses retailer that specializes in affordable, stylish frames. The company sells its own brand of frames, as well as a select number of popular brands such as London Retro and Scout at prices that start at just £29. The site also offers a home try-on kit, a two-month return window, and convenient prescription management tools.
The website’s search results page displays every frame on the screen already displayed on your face, a feature that other sites don’t offer (but Eyebuydirect gets close). The site also has one of the most useful virtual try-on tools we’ve seen; it shows how each frame looks on various faces, and lets you compare up to three frames at once.
Seeing Clearly: The Advantages of Ordering Glasses Direct
Another option that can save you money on glasses is LensDirect’s ability to use your existing insurance prescription to fill your order. This is a service that only a few other retailers offer, and it can cut your overall cost considerably.
Founded in 2004 by Jamie Mills, who was frustrated by high-street opticians charging him more than £150 for a pair of glasses, glasses direct is an independent, UK-based company that now ships a pair of glasses to customers around the world every few minutes and has saved the British public over 40 million pounds on their glasses. The company is a pioneer in the online retailing of glasses, offering a wide range of styles from leading fashion brands and backed by a generous home try-on kit and a two-month returns policy.
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