A pbn links is a group of websites owned by the same person or business that link back to a main website. This is done in an attempt to boost the main site’s search engine ranking by passing on authority. This technique used to be a viable shortcut in the past, but Google has since become much more sophisticated at spotting unnatural link building and punishing sites that use it. Source saketwahi.com

Creating and managing a private blog network is an expensive proposition that requires time and resources to manage. As a result, it’s generally not cost-effective for small businesses to build their own PBNs. Instead, many people buy pbn links from an existing network of sites that have already been established and maintained. This is often referred to as black hat SEO and is generally considered to be a poor-quality, unethical link building tactic.

Even when they are effective, pbn links can only work for a short period of time before being caught and penalized by Google. This can have a devastating impact on the traffic and sales of a business’s website. It’s a risk that simply isn’t worth taking.

What Are PBN Links? An Introduction to Private Blog Networks

If you’re suspicious of any links that you see coming from a website, it may be possible to identify them as PBN links by using a tool like Ahrefs or SEMrush. A good way to spot these links is by examining the domains and looking at how they’re linking to each other. Ideally, you want to see high-quality, natural links coming from websites that are related to your own.