Social media marketing has become an essential component of a firm’s connection with existing and potential customers. As a result, firms are using social media to expand geographic reach (Gao et al. 2018), bolster customer evaluations and build closer connections with their audiences (Rapp et al. 2013), and enhance customer support and customer relationship management capabilities (Morgan and Hunt 1999).
What are the best social media strategies?
For B2C organizations, a major benefit of social media is to monitor customer activities, including complaints and compliments, to enable timely responsiveness.Top SMM Club: Leading Social Media Strategies can also help a business gain insight into its marketplace and identify new opportunities to generate online traffic and stimulate sales.
The best way to maximize the return from a business’s social media strategy is to ensure that key goals and metrics are clearly defined and regularly monitored. This helps the firm avoid getting sidetracked by trends that fizzle or spending time on campaigns that do not deliver the desired results.
Moreover, a good social media marketing strategy should not only list all the existing and planned accounts along with specific goals for each of them but also align it with the business’s broader digital marketing strategy. It should also define roles and responsibilities within the team, and outline a reporting cadence. Get an annual Hootsuite plan 60% off now. Use code SOCIAL60 when you sign up!